Advertising Students Place Second at NSAC Regionals

| April 15, 2014
Webster University School of Communications students took second place honors in the National Student Advertising Competition (NSAC) regionals in Kansas City, Mo., on April 11.

Webster University advertising students with the Push Creative “agency” took second place honors in the National Student Advertising Competition regionals in Kansas City, Mo., on April 11, presenting their campaign for cosmetic company Mary Kay.

Webster University School of Communications students took second place honors in the National Student Advertising Competition (NSAC) regionals in Kansas City, Mo., on April 11. The NSAC is an annual contest held by the American Advertising Federation. Teams of college students act as small advertising agencies and put together a completely integrated communications campaign for a large national client. During the competition they pitch the campaign to the judges.

Webster students formed an “agency” called Push Creative and developed a campaign for Mary Kay cosmetics. Push Creative team members included students Caitlin Ayres, Tyler Bierman, Lauren Blankenship, Melissa Chapman, Madeleine Flucke, Arman Muric, Julie Rechtien, Claire Strube, Kelsey Tsukayama, Julie Turek, Courtney Turner and Emily Weaver.

The first place award went to University of Nebraska-Lincoln, Webster earned the second spot and the University of Missouri-Columbia placed third. Other schools competing included Clarke University, Drake University, University of Missouri-St. Louis and University of Northern Iowa.

Adjunct faculty for the advertising course are Webster alumni Julie Clark, creative director at Momentum Worldwide, and Michael Whitmer, marketing manager from Novus International.

“The Webster University School of Communications and Advertising/Marketing Communications degree program have a rich tradition of success in the AAF National Student Advertising Competition and it continued this year,” said Clark. “We are extremely proud of the students’ creativity, hard work and dedication while creating an integrated campaign for Mary Kay. The professionalism and talent they displayed throughout this experience will make them valuable industry professionals in the future.”

Presentation at Webster

The Webster community is invited to join Push Creative as they present their campaign to fellow students, friends and family on April 23rd at 7 p.m. in the EAB Room 102.

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Category: Alumni, Student Affairs and News

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