Snapshot: Provost Talks Strategic Direction with Global Marketing & Communications

| June 20, 2012
Global Marketing

Schuster met with Global Marketing & Communications to discuss strategic objectives and challenges.

To keep employees abreast of strategic direction and hear their concerns and suggestions, Webster University Provost and Senior Vice President Julian Schuster began face-to-face visits with different University units this month.

Schuster started the first of the small group meetings, which will be planned as schedules allow, with Global Marketing and Communications. His message was one of encouragement as well as plain talk about the steps necessary to continue advancing the University’s mission.

Webster - GMC

The provost emphasized collaboration, urgency, and responsiveness to Webster communities.

“We cannot do business as usual anymore,” he said. “We are moving fast, but this is the only way to change — we cannot embrace the status quo.”

With economic and demographic pressures posing challenges in Europe and graduate students electing to take fewer courses during tough economic times, a “status quo” orientation isn’t sustainable. Schuster described the need for an “increased level of urgency” throughout the University.

That requires teamwork — and smart collaboration across the University. Think big, think wisely, think strategically in all that we do.

“We cherish a culture of working together, of collaboration and respect,” Schuster said. “Responsiveness to the needs of the communities we serve is what we are all about.”

Category: Campus Snapshots, Employee News

Comments (1)

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  1. Bill Yeager says:

    Excellent strategic planning and focus on the Webster Univeristy of the next decade. I have had a chance to network with Dr.Schuster, while he was in the KC campus and was very encoraged to see a “visionary” in this position.

    I also committed to him and the University my full support as we grown into a “global institution of higher learning” with the numerous resources we possess.

    As further evidence to this program I have petitioned to be a global instructor in the School of Business and Technology for the University.

    I have been in upper management with 3 pharmaceutical and chemcial corporations in my career in Marketing and look forward to being of assistance in any way as we persue our international “footprint” and differentiate
    Webster in the world. Where in the World is Webster? We are Everywhere or soon will be.

    Bill Yeager