GMC Enters New Era of Digital Design with Honor Roll of Donors

| December 18, 2013
The Honor Roll of Donors was designed in digital platforms optimized for tablets and the mobile web.

GMC designed the 2012-13 Honor Roll of Donors in digital platforms optimized for tablets and the mobile web.

Webster University’s Global Marketing & Communications (GMC) Creative Services team is blazing new trails in publishing using Adobe Digital Publishing Suite. The new platform allows Creative Services to bridge the important gap between print and digital communications and track readership results.

“This is a transformational step for Webster and for our Creative Services office,” said Barbara O’Malley, associate vice president and chief communications officer in GMC. “The Creative Services team is retooling and retraining to ensure Webster adapts to multi-channel, multi-audience communication opportunities. This team is leading the way to new ways to communicate and engage our audiences effectively.”

GMC’s first project using the cutting-edge software was launched this week: the Alumni & Development Program’s annual Honor Roll of Donors, an important publication that recognizes donors to the University. The annual publication, previously in print only, has been completely redesigned as a multi-platform piece that looks as sharp on a mobile phone or tablet as it does arriving in your postal mailbox.

GMC’s creative director, John Costello, said the office will now be able to produce dynamic, interactive projects that can stand alone or supplement and enhance print publications.

“Digital Publishing allows us to create a network of publications that make it possible for Webster to expand its reach into a highly desirable, rapidly growing audience,” he said. “We can create publications which are expansive beyond print and echo the qualities we seek in Webster students. It is also a cost-effective way to supplement our recruitment, alumni/fundraising outreach and communication efforts.”

GMC’s Creative Services team has been training on the new digital suite in preparation for the launch of this and other publications, which will present Webster to new audiences in the mobile web age.

This week’s digital release is the product of intensive work by Craig Carmichael, director of Digital Marketing; Erin Rivers, project manager; and Casey Conroy, graphic designer.

“This is a new and promising media,” Costello said. “Like digital photography, it is a labor-intensive production on the back-end, but the results are stunning.”

View the laptop/desktop digital version of the Honor Roll here.

“We knew this particular publication is an important one for Alumni & Development,” Costello said. “They made great, receptive partners as we took this next step.”

Thank You to Donors

Here is the message that went out to recipients of the 2013 Honor Roll, with links to how to view mobile-optimized versions:

We are pleased to share with you the digital edition of the 2012-2013 Honor Roll of Donors, celebrating those with the unshakable belief in keeping Webster University’s pioneering spirit alive. The generosity of our donors demonstrates a continued connection to the strong values of the University’s founders.

We invite you to explore the vibrant photographs and messages from donors, alumni and students discussing how the grace of giving and being a part of something larger than themselves transforms them for global citizenship and individual excellence.

Thank you for all you do, for all you give and for all you mean to us. We are proud you are part of the Webster community.

To download the Honor Roll of Donors app onto your Apple iPad, Android tablet or Amazon Kindle, select the appropriate link:

Don’t have a digital tablet? No problem. The Honor Roll of Donors app may also be viewed in a web browser on a laptop or desktop at: webster.edu/honor-roll.

 

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Category: Advancement, Alumni, Employee News

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