Snapshots: GEM Meetings Focus on Collaboration across Webster

| June 26, 2013
Barbara O'Malley, John Costello (pictured) and Craig Carmichael

John Costello, one of the speakers from GMC, discussed advertising related to recruitment efforts and institutional branding.

Carina Engstrom, director of marketing at Webster Vienna, shared examples of Vienna marketing efforts in collaboration with admissions.

Carina Engstrom, director of marketing at Webster Vienna, shared examples of Vienna marketing efforts in collaboration with admissions.

What does the Webster brand mean to constituents, and how does that brand awareness relate to prospective students in markets around the globe?

That was one of the questions considered Wednesday morning as the 2013 edition of the annual Global Enrollment Management meetings continued. The morning’s agenda included multiple sessions about collaborating on marketing and admissions/recruitment efforts.

Barbara O’Malley, John Costello and Craig Carmichael from Global Marketing & Communications in St. Louis shared models on how GMC targets and measures advertising, publicity and social media efforts as well as traffic results since the University website relaunch last fall.

Carina Engstrom, director of marketing at Webster Vienna, shared examples of Vienna marketing efforts in collaboration with admissions.

Georgia Di Leonardo and Nicolas Iselin of Webster Geneva also shared their collaboration efforts, while Karl Sterner spoke on graduate recruitment in the U.S.

Webster global enrollment managers and marketers arrived in St. Louis last weekend for this annual week of meetings and group activities.

Throughout the week, they are covering topics like admissions and financial aid, recruiter software tools, the Global Citizenship Program, as well as this morning’s sessions on marketing and messaging efforts that support recruitment initiatives.

Category: Campus Snapshots, Employee News

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