Patrick Giblin Named Director of Public Relations

| February 7, 2013

Patrick Giblin was appointed Webster University’s director of Public Relations in the Global Marketing and Communications Department (GMC). His first day on the job will be March 15.

As director of PR, Giblin will lead, develop, execute and measure effectiveness of the University’s public relations efforts, including media and community relations programs in a manner that supports and strengthens the Webster University global brand.

Patrick Giblin

Giblin will lead Webster’s PR efforts.

Giblin brings many years of integrated public relations and communications experience with emphasis on media strategy for local, regional, national, international and higher-education-related coverage.

“Patrick has a proven track record in press outreach strategy, crisis communications, press material development and measurement and much more,” said Barbara O’Malley, chief communications officer.

“He will play a key role in our GMC team, helping us create a strategy to gain quality exposure and coverage for Webster’s educational innovations and activities throughout our global campus network. He will help us drive our key initiatives to reach a new strata of business results.”

For the past six years, Giblin has served as the public relations manager at University of the Pacific. Giblin established the school’s first social media accounts, served as a key member on the university’s emergency response team and set new standards for press releases and media interactions. He also worked with reporters from 60 Minutes, PBS Newshour, The New York Times, The Chronicle of Higher Ed, The BBC and numerous national and international publications. He served on a special crisis communication team that received a CASE gold award in 2012 for crisis management.

“I am honored that Webster has asked me to join their family and help tell their story, as they have a fantastic tale to be told,” Giblin said. “From their top-rated online education program to their amazing chess team, everything about Webster communicates educational excellence. But it isn’t just my job in public relations that I’m excited about. I’m also looking forward to the opportunity of seeing the Gorloks play amazing basketball and baseball games, as their reputation precedes them on the field.”

Giblin is also a longtime journalist and public relations professional. He spent more than 17 years in daily newspaper writing, and spent his time covering crime, school board issues, new technology and much more for The Modesto Bee in Central California. He is well-known for his coverage of the Laci Peterson homicide investigation, Yosemite National Park tourist homicides and the Congressman Gary Condit scandal. He earned two California Newspaper Publishers Association awards, one for best feature story and one for best breaking news coverage.

Giblin also served as the assistant public information officer in the California Department of Justice’s Division of Law Enforcement, helping compile the final report about the Cleveland Elementary School Yard Massacre, assisting in media inquiries into the extradition attempts of mass murder suspect Charles Ng and leading tours of crime scenes.

Giblin earned a double bachelor’s degree in international relations and communications from California State University, Chico, and completed his master’s in communications with an emphasis on public relations from University of the Pacific. His thesis, “Social Media’s Effect on Crisis Communication in Higher Education,” was selected by the school as best research project by a graduate student in 2011-12. He presented research at the 2010 Association for Educators in Journalism and Mass Communications winter conference, and has been published in the Journal of Human Communications and the Columbia Journalism Review.

When he is not working, Giblin plays jazz and blues guitar.

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