Webster University Launches New Brand Marketing

| January 7, 2013
Webster University: Be the next difference maker

One of the billboards going up around the St. Louis area.

New billboards are going up in St. Louis and people are taking notice. Webster University is launching a new marketing campaign developed to enhance awareness and recruitment of our top-quality undergraduate and graduate students in St. Louis. Media support includes television, print, outdoor, radio and digital — with placements you may have seen or heard already in 2013.

“Next 100”: [youtube]http://www.youtube.com/watch?v=yZc3UEE5EkY&list=UUoUEiPeRYq30K8K6FmCArpQ[/youtube]

Webster University: Your future, your terms

Installations began the first week of January at key locations and major highways in the St. Louis area.

New outdoor billboards are being installed in key locations in the St. Louis area, and new graduate recruitment advertising is being finalized for placement in extended campus markets in late January.

“We are thrilled to be bringing Webster’s brand platform to life with this exciting creative,” said Barbara O’Malley, associate vice president and chief communications officer, Global Marketing and Communications. “The new campaign clearly positions Webster as a truly global university with local impact.”

The What’s Next campaign invites everyone to be a part of their own next great endeavors – with Webster as the driving force behind the opportunity. The Webster experience is big enough for everyone to get involved with as the University pushes the next big ideas and breakthroughs in hometowns around the world and onto the global stage.

“A Good Start”: [youtube]http://www.youtube.com/watch?v=eFFDr1DSjtw&list=UUoUEiPeRYq30K8K6FmCArpQ[/youtube]

“The new campaign is an expression of Webster’s unique brand proposition,” said John Costello, director of Creative Services in Webster’s Global Marketing and Communications. “As we work with our global locations, this will be an opportunity to express the ‘One Webster’ concept while acknowledging cultural nuances.”

Webster University brand creative

Media support with the new brand creative includes television, print, outdoor, radio and digital.

Faculty and staff can learn more about what’s behind Webster’s integrated approach to marketing and communications at the Spring Convocation on Jan. 10, 1:30 pm EST.

Category: Featured, Webster News

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  1. God bless you! We so need this in the extended campus markets. Webster opened its Lakeland campus in 1999, and we consistently hear “Webster, where’s that?”