Currents: President Stroble and Webster as Social Media Leader in Higher Ed

| October 31, 2012
Webster University social media

Follow President Stroble on Twitter at @websterpres

In the short history of social media, Webster University President Beth Stroble has long been an early adopter among leaders in higher education.

Her tactics have brought attention to the University — and more importantly, they’ve deepened communication across the geography and time zones of Webster’s unique worldwide network.

Stroble, who is on Twitter @websterpres, is among the higher ed leaders featured in the November-December 2012 issue of Currents, the magazine of the Council for Advancement and Support of Education.

Read the Currents article here [sub. required], and click here to read a full interview between Stroble and the article’s author, Michael Stoner.

In the interview, Stroble mentions how interacting with chess followers thanks to Webster’s chess team has opened up new opportunities.

“What you retweet bounces you out into communities where you haven’t been before. Many [members of the chess community] are international, and that helps Webster: we want more of a presence internationally,” she said.

Another excerpt from that interview:

“As president, I need to be out in the external environment interacting with many different constituents — government leaders, economic development officials, presidents and others in higher ed. It’s important for me to transmit what I hear from them to the Webster community so that we can identify opportunities to transform our university. At the same time, I’m gathering our stories about what’s happening at Webster and sharing them with the broader world.”

Webster’s overall social media presence has garnered attention both locally and nationally. In November, Webster’s director of Digital Marketing and Communications, Patrick Powers, will speak in New Orleans at the AMA Symposium for the Marketing of Higher Education. His presentation is titled, “How You Can Ensure that Your Social Marketing Will Survive the Impending Facebook Collapse.”


Category: Webster in the News

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