Hybrid Courses Like Branding in Vienna Help Busy Webster Students

| June 18, 2012
Webster University hybrid study abroad in Vienna

Students will study branding in Vienna.

“Hybrid courses” are increasingly an exciting opportunity for Webster University students to combine the learning opportunities of immersive travel without being taken away from home or work for the long term.

The courses — often but not always including study abroad — are typically composed of six to seven weeks of online work with a seven- to 10-day travel component.

Hybrid courses in Webster’s George Herbert Walker School of Business & Technology offer students the opportunity to explore a global business, technology or management issue with online coursework plus an in-country week of company visits, guest lectures and cultural activities.

Upcoming courses range from sustainability in Brazil to e-commerce in China or, in the States, entertainment business in Orlando or finance in New York City.

The next course, in Fall 1, is MNGT 5870 -Branding in Vienna and is currently open for registration.

Set in one of Europe’s best business cities, the three-credit course blends online and travel learning with a one-week trip to Vienna. It’s designed to teach students how to develop cultural awareness and appreciation of the challenges in global marketing and branding.

Students will meet with executives from Starbucks, IBM, T-Mobil and more.

Course instructor Julia Skobeleva from the Webster Vienna campus is excited about the opportunity to share this experience with her students. “Naturally, the most appropriate setting for a course on cultural branding is the authentic European city — Vienna,” said Skobeleva.

To help with the cost of travel, The Walker Travel Award is an incentive for graduate and undergraduate business students to enroll in global hybrid courses. The scholarship awards up to $1000 for international airfare expenses.

More information on the Branding in Vienna course and other Walker Global Hybrid Courses is available at webster.edu/walkeraward. Questions and registration assistance can also be directed to Anne Browning at annebrowning15@webster.edu or 314-246-8236.


Category: International & U.S. Campuses, Student Affairs and News

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