Senior BA in Management with Emphasis in Marketing students and faculty.

Senior BA in Management with Emphasis in Marketing students and faculty.

Dr. David J. Brennan, Professor of Marketing, Dr. Eric Rhiney, Assistant Professor of Marketing, and Dr. Donna Cartwright, Adjunct Professor of Marketing and several Webster University seniors (Katie Fields, Hailey Hogan, Rachel Mencel, Drew O’Brien, Zac Smercina, Sydney Tedesco and Madison Watts) from the Webster University School of Business and Technology marketing program attended the 57th Annual AMA Student Marketing Conference.  The conference, sponsored by the St. Louis chapter of the American Marketing Association, was held in St. Louis on February 16, 2018. The conference featured presentations by several regional marketing professionals. These professionals discussed their marketing jobs and careers.  They also emphasized the knowledge and skills that graduating marketing students would need to be successful in career positions in the marketing field.  In the afternoon the conference provided a visit and tour of several St. Louis advertising agencies.

Dr. Donna Cartwright, Dr. Eric Rhiney, Rachel Mencel, Outstanding Undergraduate Marketing Student from Webster University, and Dr. David Brennan.

Dr. Donna Cartwright, Dr. Eric Rhiney, Outstanding Undergraduate Marketing Student from Webster University Rachel Mencel, and Dr. David Brennan.

At the conference Rachel Mencel, a graduating marketing senior, was recognized as the Outstanding Undergraduate Marketing Student from Webster University for 2017/18.  This award was given for her superior academic achievements in the undergraduate marketing program at Webster University.

Rachel is a student from Colchester, Illinois who has spent her university years at Webster University in St. Louis including a study abroad in Vienna.  She will complete her Bachelor of Arts in Management with an Emphasis in Marketing with a second major in Advertising/Marketing Communications in May 2018.  Rachel was selected as Webster’s Outstanding Undergraduate Marketing Student due to her high academic achievements – an overall high GPA and high grades in her Marketing courses – and her many extra-curricular activities.  She is currently interning at the Fabulous Fox Theater as a Marketing intern and at the Stray Rescue non-profit as a Social Media and Marketing intern.  She is also very active in student and professional organizations at Webster as well as with collegiate and private volleyball teams.

The award was announced at the 57th Annual Student Marketing Conference held in St. Louis, Missouri on February 16, 2018. The annual conference is sponsored by the St. Louis chapter of the American Marketing Association.

It is a distinct honor to be selected as Webster University’s Outstanding Undergraduate Marketing Student for 2017/18.  Rachel is an outstanding marketing student with proven academic excellence, interesting intern experiences and notable extra-curricular activities. We congratulate Rachel and wish her all the best in her marketing career.

AMAconference2017-2Ellen Donato, an undergraduate senior majoring in Management with an Emphasis in Marketing and a Finance Minor, was afraid she would not be able to make it to the St. Louis chapter of the American Marketing Association annual conference on February 17 due to a scheduling conflict with her Edward Jones internship. It wasn’t until Dr. Dave Brennan, a professor of Marketing, brought to her attention an award she world be receiving, that she knew the accommodation should be made. Donato was selected as Webster University’s Outstanding Undergraduate Marketing Student at the conference, something Dr. Brennan describes as, “A distinct honor to be selected.”

Donato’s Walker story began with her transfer from Meramec Community College to Webster University. During her Associate Degree studies at Meramec, she was a member of the Phi Theta Kappa National Honors society given her impressive 4.0 GPA. She enjoyed the small classes and knowing her professors personally, so it was natural for her to continue her studies at Webster University. After a recruiting visit, campus tour, and multiple recommendations she knew “every little thing led back to Webster.” She became a Gorlok in August 2015 and has continued a legacy of excellent academic pursuit, resulting in her current 3.97 GPA and admittance into the transfer student Tau Sigma Honors Society.

Donato’s academic focus on finance and marketing has allowed her to become a diversified business woman who can “use both sides of her brain.” She has enjoyed professors from both programs, especially their commitment to be as helpful as possible, even outside of the classroom. Donato’s more than impressive academic career has been achieved with intense effort; she notes having a learning disability, thus having to work that much harder to perform to the best of her abilities. Donato says she sets the achievement bar incredibly high because she is not willing to let anything stop her from reaching her goals.

Donato has aspirations to continue her studies by earning a Master’s, and if the financial budget and degree path coordinate, she would be delighted to do so at the Walker School. She looks forward to applying her degree in the field, as she realized the parallels between the conference speakers and her Webster University classes. “The conference reassured me that my education is on par to career success in the field.” Until then, she will continue working at her prestigious internship as a Client Services Specialist on the Tax Hotline with Edward Jones. The internship has been a wonderful experience, she reports, even though it came to fruition through a spontaneous visit to the fall internship and career fair. “I decided to go to the fair because I wanted to learn how they function and gain experience navigating them. I was happy with my current job and did not have plans to leave it.” However, a well-prepared conversation with recruiters led her down a different path.

A week after the fair, Edward Jones recruiters asked to schedule an interview after reviewing Donato’s resume and recognizing that her personality fit the company culture. Per her father’s advice, Donato attended the interview to learn more about the position and soon realized her compatibility for the job. Donato accepted the internship offer and after two 40 hour weeks of training, she now interacts directly with clients. “I speak to clients so I have to establish a relationship and my knowledge in the subject so they will buy my solutions.” The internship also allows for Donato to work with and learn from other employees and interns in the company, another valuable experience to facilitate a good job fit in her future career, preferably at Edward Jones.

Donato’s advice to students, applicable to those in all majors, is to take time to meet people in person. She noted that a lot of her connections, be it with professors or employers, have not been made over the phone or email, but in person. This leads to skills in better connections with professionals down the line, what inevitably “gets you the job.” Finally, she encourages students to pride themselves on hard work and doing their best, two factors Donato has excelled in to get ahead.

While Donato wishes she could stay in school forever, Dr. Brennan says on behalf of the Walker School, “We congratulate Ellen and wish her all the best with her marketing career.”

AMA Student Marketing Conference

On February 28, 2017, in Academics, Announcements, Student Profile, by Walker News

 

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Dr. Rhiney, Ellen Donato, Dr. Brennan and Dr.Cartwright

Walker School faculty and students attended the 56th Annual Student Marketing Conference held in St. Louis, Missouri on February 17, 2017. The annual conference was sponsored by the St. Louis chapter of the American Marketing Association.

Dr. David J. Brennan, Professor of Marketing, Dr. Eric Rhiney, Assistant Professor of Marketing, and Dr. Donna Cartwright, Adjunct Professor of Marketing and several Webster University seniors (Ellen Donato, Timotius Gunawan, Art Lueking, Meghan Moloney, Leah Kauffman, Amelia Knox, Brendan Mills, Eboni Sampa, Lucas Wittrock) from the Webster University School of Business and Technology marketing program attended the conference, sponsored by the St. Louis chapter of the American Marketing Association.

The conference featured presentations by several regional marketing professionals. These professionals discussed their marketing jobs and careers.  They also emphasized the knowledge and skills that graduating marketing students would need to be successful in career positions in the marketing field.  In the afternoon the conference provided a visit and tour of several St. Louis advertising agencies.

AMAconference2017-1At the conference, Ellen Donato was named the Webster University Outstanding Undergraduate Marketing Student for 2016/17. Ellen is a student from St. Louis who has spent the last two of her university years at Webster University in St. Louis.  She will complete her Bachelor of Arts in Management with an Emphasis in Marketing as well as a Minor in Finance in May 2017.  Ellen was selected as Webster’s Outstanding Undergraduate Marketing Student due to her high academic achievements – an overall high GPA and high grades in her Marketing courses. Ellen is also a member of Phi Theta Kappa and Tau Sigma Honors Societies.  In addition to obtaining her degree she is currently working as a Client Service Specialist with Edward Jones in Des Peres.

It is a distinct honor to be selected as Webster University’s Outstanding Undergraduate Marketing Student for 2017.  Ellen is an outstanding marketing student with proven academic excellence and interesting work experience. We congratulate Ellen and wish her all the best in her marketing career.

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Dr. David J. Brennan and Meredith McLaughlin

Meredith McLaughlin, a December 2013 graduate from Webster University, was honored as “Webster University’s Outstanding Undergraduate Marketing Student” at the 53rd Annual Student Marketing Conference. Sponsored by the St. Louis chapter of the American Marketing Association, area universities select one student to represent their school at this conference each year.

McLaughlin earned a double major from Webster University; a bachelor’s degree in Management with an emphasis in Marketing and bachelor’s degree in Dance.  In addition, she participated in an internship with Dance St. Louis, was active in several dance concerts and received multiple Dean’s List honors as an undergraduate student at Webster University.

“Meredith is an outstanding student with a proven record of academic excellence,” Professor Dr. David J. Brennan said.  “It’s an honor to be selected for this award, and we wish her all the best in her marketing and dance career.”

AMA-STLPics1The award was presented on Feb. 21 during the 53rd Annual Student Marketing Conference.  Walker School faculty members Dr. David J. Brennan, Dr. Eric Rhiney and Dr. Joe Roberts attended the conference along with McLaughlin and several seniors from Webster University.

Congratulations, Meredith!

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