Senior BA in Management with Emphasis in Marketing students and faculty.

Senior BA in Management with Emphasis in Marketing students and faculty.

Dr. David J. Brennan, Professor of Marketing, Dr. Eric Rhiney, Assistant Professor of Marketing, and Dr. Donna Cartwright, Adjunct Professor of Marketing and several Webster University seniors (Katie Fields, Hailey Hogan, Rachel Mencel, Drew O’Brien, Zac Smercina, Sydney Tedesco and Madison Watts) from the Webster University School of Business and Technology marketing program attended the 57th Annual AMA Student Marketing Conference.  The conference, sponsored by the St. Louis chapter of the American Marketing Association, was held in St. Louis on February 16, 2018. The conference featured presentations by several regional marketing professionals. These professionals discussed their marketing jobs and careers.  They also emphasized the knowledge and skills that graduating marketing students would need to be successful in career positions in the marketing field.  In the afternoon the conference provided a visit and tour of several St. Louis advertising agencies.

Dr. Donna Cartwright, Dr. Eric Rhiney, Rachel Mencel, Outstanding Undergraduate Marketing Student from Webster University, and Dr. David Brennan.

Dr. Donna Cartwright, Dr. Eric Rhiney, Outstanding Undergraduate Marketing Student from Webster University Rachel Mencel, and Dr. David Brennan.

At the conference Rachel Mencel, a graduating marketing senior, was recognized as the Outstanding Undergraduate Marketing Student from Webster University for 2017/18.  This award was given for her superior academic achievements in the undergraduate marketing program at Webster University.

Rachel is a student from Colchester, Illinois who has spent her university years at Webster University in St. Louis including a study abroad in Vienna.  She will complete her Bachelor of Arts in Management with an Emphasis in Marketing with a second major in Advertising/Marketing Communications in May 2018.  Rachel was selected as Webster’s Outstanding Undergraduate Marketing Student due to her high academic achievements – an overall high GPA and high grades in her Marketing courses – and her many extra-curricular activities.  She is currently interning at the Fabulous Fox Theater as a Marketing intern and at the Stray Rescue non-profit as a Social Media and Marketing intern.  She is also very active in student and professional organizations at Webster as well as with collegiate and private volleyball teams.

The award was announced at the 57th Annual Student Marketing Conference held in St. Louis, Missouri on February 16, 2018. The annual conference is sponsored by the St. Louis chapter of the American Marketing Association.

It is a distinct honor to be selected as Webster University’s Outstanding Undergraduate Marketing Student for 2017/18.  Rachel is an outstanding marketing student with proven academic excellence, interesting intern experiences and notable extra-curricular activities. We congratulate Rachel and wish her all the best in her marketing career.

AMAconference2017-2Ellen Donato, an undergraduate senior majoring in Management with an Emphasis in Marketing and a Finance Minor, was afraid she would not be able to make it to the St. Louis chapter of the American Marketing Association annual conference on February 17 due to a scheduling conflict with her Edward Jones internship. It wasn’t until Dr. Dave Brennan, a professor of Marketing, brought to her attention an award she world be receiving, that she knew the accommodation should be made. Donato was selected as Webster University’s Outstanding Undergraduate Marketing Student at the conference, something Dr. Brennan describes as, “A distinct honor to be selected.”

Donato’s Walker story began with her transfer from Meramec Community College to Webster University. During her Associate Degree studies at Meramec, she was a member of the Phi Theta Kappa National Honors society given her impressive 4.0 GPA. She enjoyed the small classes and knowing her professors personally, so it was natural for her to continue her studies at Webster University. After a recruiting visit, campus tour, and multiple recommendations she knew “every little thing led back to Webster.” She became a Gorlok in August 2015 and has continued a legacy of excellent academic pursuit, resulting in her current 3.97 GPA and admittance into the transfer student Tau Sigma Honors Society.

Donato’s academic focus on finance and marketing has allowed her to become a diversified business woman who can “use both sides of her brain.” She has enjoyed professors from both programs, especially their commitment to be as helpful as possible, even outside of the classroom. Donato’s more than impressive academic career has been achieved with intense effort; she notes having a learning disability, thus having to work that much harder to perform to the best of her abilities. Donato says she sets the achievement bar incredibly high because she is not willing to let anything stop her from reaching her goals.

Donato has aspirations to continue her studies by earning a Master’s, and if the financial budget and degree path coordinate, she would be delighted to do so at the Walker School. She looks forward to applying her degree in the field, as she realized the parallels between the conference speakers and her Webster University classes. “The conference reassured me that my education is on par to career success in the field.” Until then, she will continue working at her prestigious internship as a Client Services Specialist on the Tax Hotline with Edward Jones. The internship has been a wonderful experience, she reports, even though it came to fruition through a spontaneous visit to the fall internship and career fair. “I decided to go to the fair because I wanted to learn how they function and gain experience navigating them. I was happy with my current job and did not have plans to leave it.” However, a well-prepared conversation with recruiters led her down a different path.

A week after the fair, Edward Jones recruiters asked to schedule an interview after reviewing Donato’s resume and recognizing that her personality fit the company culture. Per her father’s advice, Donato attended the interview to learn more about the position and soon realized her compatibility for the job. Donato accepted the internship offer and after two 40 hour weeks of training, she now interacts directly with clients. “I speak to clients so I have to establish a relationship and my knowledge in the subject so they will buy my solutions.” The internship also allows for Donato to work with and learn from other employees and interns in the company, another valuable experience to facilitate a good job fit in her future career, preferably at Edward Jones.

Donato’s advice to students, applicable to those in all majors, is to take time to meet people in person. She noted that a lot of her connections, be it with professors or employers, have not been made over the phone or email, but in person. This leads to skills in better connections with professionals down the line, what inevitably “gets you the job.” Finally, she encourages students to pride themselves on hard work and doing their best, two factors Donato has excelled in to get ahead.

While Donato wishes she could stay in school forever, Dr. Brennan says on behalf of the Walker School, “We congratulate Ellen and wish her all the best with her marketing career.”

AMA Student Marketing Conference

On February 28, 2017, in Academics, Announcements, Student Profile, by Walker News

 

AMAconference2017-2

Dr. Rhiney, Ellen Donato, Dr. Brennan and Dr.Cartwright

Walker School faculty and students attended the 56th Annual Student Marketing Conference held in St. Louis, Missouri on February 17, 2017. The annual conference was sponsored by the St. Louis chapter of the American Marketing Association.

Dr. David J. Brennan, Professor of Marketing, Dr. Eric Rhiney, Assistant Professor of Marketing, and Dr. Donna Cartwright, Adjunct Professor of Marketing and several Webster University seniors (Ellen Donato, Timotius Gunawan, Art Lueking, Meghan Moloney, Leah Kauffman, Amelia Knox, Brendan Mills, Eboni Sampa, Lucas Wittrock) from the Webster University School of Business and Technology marketing program attended the conference, sponsored by the St. Louis chapter of the American Marketing Association.

The conference featured presentations by several regional marketing professionals. These professionals discussed their marketing jobs and careers.  They also emphasized the knowledge and skills that graduating marketing students would need to be successful in career positions in the marketing field.  In the afternoon the conference provided a visit and tour of several St. Louis advertising agencies.

AMAconference2017-1At the conference, Ellen Donato was named the Webster University Outstanding Undergraduate Marketing Student for 2016/17. Ellen is a student from St. Louis who has spent the last two of her university years at Webster University in St. Louis.  She will complete her Bachelor of Arts in Management with an Emphasis in Marketing as well as a Minor in Finance in May 2017.  Ellen was selected as Webster’s Outstanding Undergraduate Marketing Student due to her high academic achievements – an overall high GPA and high grades in her Marketing courses. Ellen is also a member of Phi Theta Kappa and Tau Sigma Honors Societies.  In addition to obtaining her degree she is currently working as a Client Service Specialist with Edward Jones in Des Peres.

It is a distinct honor to be selected as Webster University’s Outstanding Undergraduate Marketing Student for 2017.  Ellen is an outstanding marketing student with proven academic excellence and interesting work experience. We congratulate Ellen and wish her all the best in her marketing career.

Three faculty from the Department of Management – Professor David Brennan, Assistant Professor Eric Rhiney, and Assistant Professor Dustin Smith recently attended the 20th Annual Marketing Management Association Fall Educators Conference held in San Juan, Puerto Rico on September 16 – 19, 2015.   The conference highlighted the unique combination of art and science, creativity and rigor required for effective marketing with a conference theme of “The Art and Science of Marketing Education.” This conference brought together marketing educators from around the world in order to explore best practices for balancing established versus emerging themes in marketing theory and practice.

The Walker School team attended multiple workshops, presented 4 papers and served on a panel discussion. All papers can be found in the conference proceedings HERE.

Dr. Brennan & Dr. Rhiney presented a joint paper on “The Challenge of Teaching International Students”. Their paper suggests that the ability to successfully teach international students attending U.S. universities is extremely important for students and for professors.  Dr. Brennan and Dr. Rhiney discussed several key aspects of teaching international students in the U.S. university environment and offered suggestions as to effective teaching techniques.

Dr. Brennan presented a paper on “Best Practices for Managing Internationally Diverse Classrooms.” His presentation focused on the benefits of putting international students at ease, engaging and involving them more in class activities and incorporating as a teaching/learning resource.  Dr. Brennan also participated in a panel discussion on this topic.

Dr. Smith presented a paper on “Teaching CSR & Business Ethics Using Live Case Studies” and Dr. Rhiney presented a paper on “The Elephant in the Room: Do Your Outcomes Match Industry Needs?”

This conference provided an excellent opportunity for Walker School faculty to share their expertise along with the global perspective that is a part of Webster University’s mission. Their experiences are an indication of the innovative teaching and learning that can be found at the Walker School!

 

grouppic3 Walker School of Business and Technology faculty and students attended the 54th Annual American Marketing Association Conference  at the St. Louis Zoo on Friday, February 20, 2015.

The conference, sponsored by the St. Louis chapter of the American Marketing Association was attended by Dr. David J. Brennan, Professor of Marketing, Dr. Eric Rhiney, Assistant Professor of Marketing, and Dr. Donna Cartwright, Adjunct Professor of Marketing and 7 senior students

The theme of the conference was “Exploring the Future of Marketing” and featured presentations by several regional marketing professionals with the keynote presentation by David Leavitt, Vice President of Marketing for Hostess Brands. These professionals emphasized the knowledge and skills that graduating marketing students would need to be successful in career positions in the marketing field.  In the afternoon the conference offered a visit and tour of several St. Louis advertising agencies including Atomic Dust, TOKY and CIC-St. Louis

gary picGary Yearout, a graduating senior in marketing, was recognized as the Outstanding Undergraduate Marketing Student from Webster University for 2014/15.  This award was given for his superior academic achievements in the undergraduate marketing program at Webster University.

Gary will complete his Bachelor of Arts in Management with an Emphasis in Marketing and a Certificate in Entrepreneurship in May 2015.  Gary was selected as Webster’s Outstanding Undergraduate Marketing Student due to his high academic achievements, including an overall high GPA, excellent grades in his Marketing courses and multiple Dean’s List honors.   As a complement to his degree he has been working in a marketing position with a local St. Louis legal firm since November 2014.

Gary was also nominated for the Gerald Koetting Memorial Student Scholarship award in recognition of his accomplishments. He is an outstanding marketing student with proven academic excellence and work experience. We congratulate Gary and wish him all the best in his marketing career. 

Backpack to Briefcase Information Session

On March 24, 2014, in Announcements, by Walker News

Microsoft PowerPoint - BPBC Brochure LayoutNational Sales Network St. Louis Chapter (NSN) has extended a Backpack TO BRIEFCASE (BPBC) invitation to Webster University’s undergraduate minority students.  This professional organization has a mission to meet the professional and developmental needs of sales and sales management professionals.

In an effort to develop future leaders the NSN leadership team launched the Backpack TO BRIEFCASE Mentoring and Scholarship Program.  This program is open to minority undergraduate students (all majors).  BPBC consist of workshops created to foster the college student’s transition from student to young professional.  Participants are exposed to strategies on building strong networks, navigating the career search process, writing a stellar resume, how to conduct a meaningful interview (phone, face-to-face and group), dressing for success and more.  This program also provides participants the chance to compete for scholarships.  The BPBC program is FREE of charge.

NSN is accepting applications for the new cohort.  Kendra Neely-Martin (BPBC Director) will visit Webster University to present this program and answer questions during an information session:

Monday, March 31
5:45 p.m. – 7 p.m.
Webster’s University Center Conference Room

Students who would like to attend this information session should submit an RSVP to nroach@webster.edu.     

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AMA-STLPics

Dr. David J. Brennan and Meredith McLaughlin

Meredith McLaughlin, a December 2013 graduate from Webster University, was honored as “Webster University’s Outstanding Undergraduate Marketing Student” at the 53rd Annual Student Marketing Conference. Sponsored by the St. Louis chapter of the American Marketing Association, area universities select one student to represent their school at this conference each year.

McLaughlin earned a double major from Webster University; a bachelor’s degree in Management with an emphasis in Marketing and bachelor’s degree in Dance.  In addition, she participated in an internship with Dance St. Louis, was active in several dance concerts and received multiple Dean’s List honors as an undergraduate student at Webster University.

“Meredith is an outstanding student with a proven record of academic excellence,” Professor Dr. David J. Brennan said.  “It’s an honor to be selected for this award, and we wish her all the best in her marketing and dance career.”

AMA-STLPics1The award was presented on Feb. 21 during the 53rd Annual Student Marketing Conference.  Walker School faculty members Dr. David J. Brennan, Dr. Eric Rhiney and Dr. Joe Roberts attended the conference along with McLaughlin and several seniors from Webster University.

Congratulations, Meredith!

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Lessons Around the World: Branding in Vienna

On June 12, 2012, in In the News, by charlalord

by Vincenza Previte
Walker School of Business

Graduate students from the Walker School of Business will be packing their bags for Austria to embark in what could soon be their most exciting class ever— Branding in Vienna, a global hybrid course to take place in August.

Set in one of Europe’s best business cities, the three credit course blends online and travel learning, and is designed to teach students how to develop cultural awareness and appreciation of the challenges in global marketing and branding.

But the students’ travels are far from a coed’s trip through… They will stay in Vienna for about a week traveling on August 6 and returning the 11th.  Once they return home, students will take the 6-week online portion of the class. Registration is still open for anyone interested in joining the class.

Anne Browning, director of programs, organized the hybrid course with faculty member Dr. Julia Skobeleva.

“Naturally, the most appropriate setting for a course on cultural branding is the authentic European city— Vienna,” said Skobeleva.

Branding in Vienna is a graduate level course; however, the business school also offers hybrid courses to undergraduate students. Michael Palkovics, a senior undergraduate student from the Vienna campus, majoring in computer science and psychology, traveled to Hong Kong, Shenzhen and Beijing this year in May for his Global Informational Technology Development China 2012 class.

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Registration Open for Social Media 101

On May 18, 2012, in Uncategorized, by charlalord

It’s 2012.  Can you continue to ignore the leveraging power social media can mean for your business? This special half-day seminar is designed for businesses (large and small), entrepreneurs and nonprofits who are new to social media, as well as those who don’t feel up-to-date with the latest online has to offer.  Social Media 101:  A Business Boot Camp, led by regional social media experts, will empower you with information you need to get your social media strategy going today!

Social Media 101:  A Business Boot Camp

. DATE: Thursday June 7, 2012

TIME: 7:30am-12:30pm

WHERE: Webster University

Read more about the agenda, sessions and speakers for Social Media 101 and thenregister to join us.

Deadline for registration is 5PM Thursday May 31, 2012

 

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UnMarketing

On August 29, 2011, in Book Review, In the News, Uncategorized, by charlalord

a review of Scott Stratten’s UnMarketing by Dr. Benjamin Ola. Akande, Dean of the George Herbert Walker School of Business & Technology at Webster University*

Ten years ago, author, speaker and marketing guru Scott Stratten was sitting in the office of a fellow salesman when the phone rang. On the line was another marketer, making a cold call and trying to sell something to Stratten’s colleague. The friend berated the caller for wasting his time and told the fellow salesman to “get a real job.” He then hung up the phone and told Stratten he had to get back to work making his calls for the day! The hypocrisy opened the author’s eyes. Marketing the way we hate to be marketed to doesn’t work! Unmarketing does.

Stratten is now the president of his own company, an expert in the industry and the author of the best seller UnMarketing: Stop Marketing. Start Engaging. The former business school professor and sales training manager is now helping companies like PepsiCo, Adobe and Red Cross find their social media voice. His success is built on a simple yet insightful premise: If you believe business is built on relationships, make building them your business. Unmarketing, Stratten says, is the ability to engage with your market, and social media is perfect at giving businesses the ability to have conversations and interactions with customers. Instead of ‘push-and-pray marketing,’ where something is dangled in front of a consumer hoping they bite, the author urges a more labor intensive, but ultimately more successful ‘pull-and-stay’ approach.

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