Usain Bolt after winning the men’s 100-meter final at the 2012 Olympics.

The fastest man alive, Jamaican sprinter Usain Bolt, won Olympic gold for the second time Sunday with a 100m sprint that not only put him ahead of his fellow runners but also alongside those athletes competing for corporate endorsements.  It is at that intersection of business and sports where Walker School of Business sports economist Patrick Rishe writes from in his latest post for Forbes.com.

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