Nick Gilham, A Branded You

Nick Gilham, A Branded You, explains the power of LinkedIn to Social Media 101 attendees at Webster University.


Webster University’s Office of Corporate Partnerships’ enlistment of the top experts in the St. Louis area for a half day seminar on social media has empowered a whole new group of business, nonprofit and entrepreneurial professionals.  Comments like “exceptional”, “informative” and “valuable” filled the post-seminar evaluation forms along with requests for Webster to start planning Social Media 201!  

“I thought all of the topics, speakers and preparations resulted in a wonderful event,” one attendee wrote.  “We had three people attend from our company and we all came away with unique aspects!”

The key to the success came from our presenters. Matt Ridings of SideraWorks, Erin Moloney of Perficient Inc., Jeff Schultz of Armstrong Teasdale, Chris Reimer of Falk Harrison, Nick Gilham of A Branded You, and Patrick Powers of Webster University all presented their expertise to the 100+ attendees.  The presenters then stayed throughout the morning to meet and share more information with their new converts to social media. 

“@techguerilla @RizzoTees @ErinE @NickGilham @JeffSchultzEsq @patrickjpowers Thank you 4 fresh perspectives! #WebsterU,” @Social_MediaStl tweeted from the event.  

Those perspectives included insights on why attendees needed to embrace social media for business or nonprofit, how to use the communication avenues to generate leads and which platforms (ie; LinkedIn, Facebook, Twitter) worked best depending on goals.  Part of the morning was also spent on legal concerns surrounding social media and how to measure your success when using it.

As Chris Reimer with Falk Harrison writes in his blog we wanted to help everyone from large to small business or nonprofits feel more comfortable with social media by “giving them as many actionable tips and tricks as we could squeeze into five hours.”  Well, we packed in the information, sent everyone home with thumb drives holding the day’s presentations and are sending links to attendees giving them access to all the videotaped discussions that day.
Next time we will build in even more time for additional insight, more experts and the latest information in this ever changing area of communication. 

Bring on Social Media 201!  



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