by Ashley Westbrook, Journal reporter

Robert Croak, creator of Silly Bandz

Rubber bands were once popular only in the shape of a circle. But Robert Croak, the inventor of Silly Bandz, brought the idea of new shapes to America and created a trend people of all ages could enjoy. The George Herbert Walker School of Business and Technology (WSBT) had the quirky inventor speak for the Walker Speaker Series March 24 in the Library Conference Room.

“I really just thought they were cool and aimed them at high school and elementary kids and hoped they would wear them,” Croak said.

Silly Bandz are bracelets that take different shapes and colors and cost about $4.95 pack. The first pack of the brand was the “pet pack” and after that came the dinosaurs, princesses and rock n’ roll.

Erin King, a senior studio art advertising and marketing communications double major, said she was thrilled Croak came to Webster University.

“We can brag that ‘We are the school that had the Silly Bandz inventor,'” King said.

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View pictures from the event.

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