March Madness is here and while most eyes are turned toward center court, Webster University’s sports economist Pat Rishe is taking a good look into the deep pockets of what he calls the “cash cow of collegiate athletics”.  You know it as Division I men’s basketball!

Along with teaching classes in St. Louis, Dr. Rishe blogs for Forbes.com where this month he is breaking down the numbers associated with the teams in your brackets including the financial beast that is the Big East. 

Check out the business of basketball by Pat Rishe.

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