By Patrick Powers
Director of Digital Marketing and Communications
It’s going to be a big month for Webster University. After months of anticipation, the new Webster.edu is scheduled to launch quietly during the week of Oct. 15-19.
“A quiet launch while many students are on fall break will allow us to work out any [...]
By Barbara O’Malley
Associate Vice President and Chief Communications Officer
Understanding our markets is critical to our success. Research helps us remember that “markets” are made up of people. And people are motivated by different things as they go through life. As we consider the importance of market research, I think of four different [...]
By Barbara O’Malley
Associate Vice President and Chief Communications Officer
Colleagues, as we consider best practices for increasing graduate enrollment, it’s clear that many colleges and universities are wrestling with similar issues. I was pleased to see this Noel-Levitz blog on some recent national research with graduate students. Of particular note:
The power of “open [...]
By Patrick Powers
Director of Digital Marketing and Communications
It’s never too early to start thinking about good content.
While we continue to make progress toward the October launch date of the new Webster University website, we want to make sure the content we put up there best reflects our diverse and dynamic institution.
[...]
By Patrick Powers
Director of Digital Marketing and Communications
How do you handle the tough ones — the comments made in anger, the posting that doesn’t quite violate terms of service or the diatribe littered with poor punctuation and no clear direction?
As with anything else in social media, it helps to have a [...]
The following message regarding the new design of www.webster.edu was sent to the Webster University community on July 10, 2012:
To the Webster University Community:
Since we arrived at Webster, the concern about our website has arisen time and time again. If we are to achieve Strategic Goal #5: Enhancing our Reputation, changes must be [...]
By Patrick Powers
Director of Digital Marketing and Communications
Once again, we need your help.
Global Marketing and Communications spent the past months working in partnership with Information Technology to address issues of strategy, information architecture and technical capabilities to re-launch webster.edu. Our design and implementation partner mStoner took this information, listened to feedback from [...]
By Patrick Powers
Director of Digital Marketing and Communications
Global Marketing and Communications in January 2012 engaged mStoner as a partner for relaunching the institutional website and determining best options for moving forward with a university-wide rollout of a web content management system and new design templates.
We now have a roadmap developed [...]
By Patrick Powers
Director of Digital Marketing and Communications
Nearly 1,700 folders of information were removed from Webster University’s public-facing web server this week and — if we did our job right — you didn’t even notice.
Our goal was to [...]
So you have an event coming up and you want to promote it to your constituencies. You decide to send an email to your students, faculty, staff and others who you think might be interested. You write the copy for the email, [...]
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