By Patrick Powers
Director of Digital Marketing and Communications
Quick Response (QR) codes are two-dimensional images that can be scanned by the camera on a smartphone. Snapping a photo of a QR code will automatically connect the user to text, photos, videos, music, or Web sites associated with that code.
The beauty of using a QR code on a flier, pamphlet, booklet, or anywhere else in higher education is that it creates a bridge between real-world material and online resources.
The problem is that so few people use them.
In November, a process was set in place to funnel all QR Code requests through Denise Buchholtz on the digital marketing and communications team. Denise would add tracking data to each code allowing the accurate measurement of overall use.
The following represents the number of click-throughs of recent QR code implementations:
- Building flyer: 1
- Conference display poster: 1
- Extended campus print ad: 4
- Event print ad: 4
QR codes remain a low-cost, low-risk way to link students (both current and prospective) to resources and information, and the people that do use them will be glad we made it convenient for them to access the information linked to the codes.
However, until the Webster website can deliver this content in a mobile-friendly environment, Global Marketing and Communications will discourage the use of QR codes to all clients.
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