Blue Ocean Strategy Teaching Materials

A complete set of next generation pedagogical materials on BLUE OCEAN STRATEGY is now available from Harvard Business School Publishing <http://hbsp.harvard.edu/list/bos> & Blue Ocean Strategy <http://www.blueoceanstrategy.com/too/ttools.html>. You can use these materials to teach blue ocean strategy in the classroom setting. The materials range from blue ocean strategy theory-based video cases, simulations, interactive scenario cases to flash games. All come with short paper cases and complete teaching notes. These materials, which cover a wide range of industries, are exciting, highly visual, and allow students and executives to see and feel the reality companies are up against, leading to a richer understanding of the dynamics of a strategic setting, and a more memorable and engaging learning experience.